PROJECT PROBLEM:

Uncorked Studios was working with a client in the office technology industry who was losing market share. This client’s innovation team recognized that the office and employee expectations landscape was adjusting, and needed a jump-start on defining the changes (as well as some potential product  opportunity spaces) for company stakeholders.

How might we better understand the future office and office employee?

SOLUTION:

Uncorked Studios worked with the client to better understand what the future of ‘work’ might look like. We determined a process that included primary and secondary research, a connecting workshop with international stakeholders, as well as the creation of 8 ‘seed concepts’ that illustrated potential future product ideas. In a second phase of the project, we worked with the client to select one of the concepts to explore further with a deeper level of research questions and concept vision definition.

Due to an NDA with the clients at Uncorked Studios, I can’t speak publicly about project details. If you have questions around my specific methods and experience, please contact me

 

MY ROLE:  

Design Research: Planned and conducted design research; led a team on field visits to observe ‘modern’ office and co-working space environments; interviewed ‘modern’ office workers from a variety of cities and industries; conducted secondary research around identified hypothesis; facilitated a diary study with users around one of the chosen concepts; synthesized learnings.

UX Design: Organized a 2-day workshop with international stakeholders to present research, tour relevant office spaces, participate in a mini-design sprint; built insights and consensus around the project focus moving forward; worked with client to establish storyboards that expressed product use case and vision.

Creative Direction: Mentored junior researcher on qualitative interview techniques and research synthesis; Guided illustrator on seed concept drawings and storyboard creation.

Product Strategy: Defined innovation phase approach; Created prioritized roadmap of research questions, informed by business objectives; educated internal studio team and client on how to integrate “just enough research” to gather insights that will inform business decisions moving forward. 


 
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