HP had serious plans to destroy the reputation of ‘copiers’ being those frustrating, dinosaur-esque boxes so commonly mocked in pop culture  (Remember that scene from Office Space? Of course you do.) 

During the time that I was there, HP was in the middle of their company split, redefining who they were (brand-wise) and examining the role of their enterprise printers in the changing office. The team of UX Researchers, Interaction Designers, and Business Marketers knew they needed to update the printer’s user experience and design — they just needed help bringing the physical and digital printer experience to life. Specifically, the new tablet-size, touchscreen interface.

How might we make an enterprise printer a more relevant, efficient, (and, daresay, helpful) experience?


It started with interviews. A pretty incredible amount of user-research was conducted to pinpoint the frustrations and exact markets that the new product designs would be aiming for. That then translated into interaction concepts being tested, retested, revised, and refined into a set of core objectives. Then we tested those some more. 

Meanwhile, we pulled together an interaction and visual design trends document that gave us some ideas and direction for the brand update. From updated colors and icon styles, to pattern libraries that worked for 2”, 4” and 8” screen options, an impressive amount of thought and expertise went into the effort to update these office behemoths.

While the printer is (finally) through the manufacturing process and available for purchase, the specifics around the user experience and design process remain proprietary knowledge for HP. For additional information about my role and contributions, please contact me.


Design Research: collaborated with (and learned a lot from) user testing facilitators; helped create research plans and prototypes to explore interaction questions

Creative Direction: initiated an effort to create a future-focused visual design strategy; led a large, international team of designers in defining an updated color palette, a fresh aesthetic for the iconography library and UI controls, as well as typography treatments that reflect some of the best practices from mobile and app designs; worked cross-departmentally to sell through design decisions (and make sure technology details, such as screen resolution of the custom screen) would support UX goals.

UI Design: co-created an IX/VX trend analysis assessment; created a comprehensive set of screen designs and guidelines.