Renee Ferron

Hello.

My name is Renee. I'm a UX research & design lead with an interest in how people use products and what we can do to improve those interactions. 

 
 
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STRATEGY & RESEARCH

Whether learning about the who, what, or why, a solid foundation is important for defining the best paths to the right audience. 

Highlighted capabilities:

  • Planning and facilitating hands-on workshops with clients and internal teams
  • Primary research (field observations, diary studies, card sorting exercises, and more)
  • Information architecture, journey mapping, and user flows
  • Quantitative & qualitative user testing 

 

Projects:

 
 
 
 
 

USER-CENTERED Design

Transforming ideas into products is a journey. Keeping the user at the center of the process is essential.

For over 10 years, I’ve built experiences that rely on understandings of the following:

  • Wireframing & pattern libraries
  • Paper and low-to-mid-fidelity prototyping
  • App & responsive website design
  • Branding systems and product ecosystems 

 

Projects:

 
 
 
 
 
 


PEER RECOMMENDATIONS

 
Renee Ferron is rock solid. I’ve never seen anyone like her. She’s organized, meticulous, creative... handling both the generative side of design and the analytical, left brain side with ease. She established herself as one of the few “adults” in the room, someone you could rely on to get things done and navigate rough situations with confidence and grace.
— Pete Hwang, UX Strategist at HP
Renee is an incredible talent, firmly rooting her design decisions in strategy and UX, for a result that is as aesthetically beautiful as it is effective. Her thoughtful approach to bringing creative solutions to business objectives makes her a strong, trusted team member that exceeds expectations.
— Kristen Boeser, Senior Strategist at Three Deep Marketing
Renee has the technical ability, client facing coolness, and most importantly the fearlessness to say “I don’t know…yet”. In other words, she has all the tools needed to contribute to any serious design team.
— Patrick Anders, UX Lead at Colle McVoy
 
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